Design & Strategy

Crafting innovative solutions that drive customer value and transform user experiences.

I apply design methods, behavior science and data insights to bridge the gap between customer centricity and business impact.

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I believe design has a business fluency problem — and solving it is the most valuable thing a design leader can do.

What I do

Capabilities

Experience Design

Creating intuitive products with seamless interaction experiences that resonate with user needs, increasing satisfaction, product adoption and advancing target business outcomes.

Digital Strategy

Aligning organizational goals with user expectations across all touchpoints.

Behavior Change

Applying behavior science to create solutions that drive engagement and positive actions.

Product Adoption

Developing tailored change management and data-driven insights to facilitate smooth transitions, minimize friction and ultimately accelerate the realization of business value from new initiatives.

Case studies

Selected work

Experience Design

Generative AI Platform Adoption at Scale

Led the experience design and scaled adoption of a generative AI platform empowering 7,800+ colleagues to access firm data and expertise, accelerating insight discovery, productivity, and client impact.

Experience Design

Developer Experience Portal - Accelerating Development Velocity

Launched a developer experience portal to reduce onboarding timelines and permission provisioning, providing a standardized entry point for product teams that increased development rate by 2X.

Digital Strategy

Direct-to-Consumer Growth Strategy - Omni-Channel Integration

Developed end-to-end CX strategy and omni-channel integration for an online brand, unlocking 5X growth potential through customer definition, engagement optimization, and seamless journeys across digital and offline touchpoints.

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