Portfolio
Case studies in experience design, digital strategy, and behavior change.
Experience Design
7,800 people across a consulting firm needed to start using AI. Not as a novelty. As a daily tool. I led the experience design that made adoption feel inevitable.
New developers were waiting four weeks before writing a single line of code. We built a portal that cut that to four days and doubled development velocity across seven product teams.
Employees spent 14 minutes searching for information that should have taken 2. We built a universal search that cut research time by 80% and became the most used tool in the enterprise.
Digital Strategy
An online brand was leaving 5X growth on the table because its channels didn't talk to each other. We built a unified customer strategy that improved conversion 35% and grew lifetime value 2.8X.
A wheels brand operating at 18% margins through wholesale needed a direct channel. We built one that doubled margins to 40% while actually growing the wholesale business.
The analytics team was spending $2.4M a year on 12 overlapping tools. We consolidated to four platforms, cut costs 90%, and made analysts 3X faster.
Behavior Change
Enterprise transformations were failing at a 38% rate. We built a Center of Excellence grounded in behavior science that improved success to 87% across 200 initiatives.
Cloud spending had grown 180% in three years. Mandates to cut costs kept failing. We designed a behavior change pilot that delivered 40% savings while actually improving product quality.
31,000 users. One migration. Zero critical errors. We led the change management for the largest system transformation in the organization's history.
