Work

Case studies in experience design, digital strategy, and behavior change.

9 case studies

Generative AI Platform Adoption at Scale 7,800+ users enabled across firm
Experience Design

Generative AI Platform Adoption at Scale

7,800 people across a consulting firm needed to start using AI. Not as a novelty. As a daily tool. I led the experience design that made adoption feel inevitable.

Developer Experience Portal 2× development rate increase
Experience Design

Developer Experience Portal

New developers were waiting four weeks before writing a single line of code. We built a portal that cut that to four days and doubled development velocity across seven product teams.

Enterprise Universal Search Universal search adoption across enterprise
Experience Design

Enterprise Universal Search

Employees spent 14 minutes searching for information that should have taken 2. We built a universal search that cut research time by 80% and became the most used tool in the enterprise.

Direct to Consumer Growth Strategy 5× growth potential unlocked
Digital Strategy

Direct to Consumer Growth Strategy

An online brand was leaving 5X growth on the table because its channels didn't talk to each other. We built a unified customer strategy that improved conversion 35% and grew lifetime value 2.8X.

Automotive Aftermarket: Direct to Consumer Transformation DTC channel established and profitable
Digital Strategy

Automotive Aftermarket: Direct to Consumer Transformation

A wheels brand operating at 18% margins through wholesale needed a direct channel. We built one that doubled margins to 40% while actually growing the wholesale business.

Data Tooling Strategy 90% reduction in licensing costs
Digital Strategy

Data Tooling Strategy

The analytics team was spending $2.4M a year on 12 overlapping tools. We consolidated to four platforms, cut costs 90%, and made analysts 3X faster.

Change Management Center of Excellence Enterprise-wide CoE established
Behavior Change

Change Management Center of Excellence

Enterprise transformations were failing at a 38% rate. We built a Center of Excellence grounded in behavior science that improved success to 87% across 200 initiatives.

Cloud Cost Optimization 40% reduction in cloud infrastructure costs
Behavior Change

Cloud Cost Optimization

Cloud spending had grown 180% in three years. Mandates to cut costs kept failing. We designed a behavior change pilot that delivered 40% savings while actually improving product quality.

ERP Transformation 89% of target audience reached with change messaging
Behavior Change

ERP Transformation

31,000 users. One migration. Zero critical errors. We led the change management for the largest system transformation in the organization's history.

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