Perspectives
Thoughts on design leadership, behavioral strategy, and building products people actually use.
Mitigating Biases in User Research
Understanding cognitive biases in user research and practical strategies to design unbiased research instruments and maintain a testing mindset over validation.
Spotify's Wrapped shows why user activity data is incomplete without behavioral insights
Why streaming platforms with massive user data still struggle to provide accurate recommendations—data alone cannot reveal why users skip songs or what truly drives their behavior.
How Safaricom is Transforming into a FinTech Company
Analyzing Safaricom's strategic pivot from a traditional telco to a fintech player, leveraging their massive subscriber base and M-Pesa platform for financial services dominance.
A Qualitative Design Approach to Digital Loan Products can Reduce Indebtedness in Kenya
How thoughtful UX design, transparency, and financial literacy integration can reduce impulsive borrowing and help digital credit users make better financial decisions.
I Defaulted on 5 Digital Loans and this Happened
A social experiment revealing how Kenya's digital lenders operate in silos, fail to report defaults to credit bureaus, and perpetuate unsustainable lending cycles.
Lessons from a Dead Retail Shop in Rural Kenya
Reflecting on my family's retail venture in rural Kenya to extract timeless lessons about entrepreneurship, vision, innovation, and the importance of environment.